The message is the core element of a message. The editing in speech, writing and picture as well as through posture and intonation always contains more than the obvious information. Depending upon intention, these aspects are often considered more or less consciously and incompletely. The message aspects are based on the four-side model of Friedemann Schulz von Thun. On the one hand, it is possible to consider the different aspects in formulating the message. On the other hand, the various listener types of the target group are better taken into account.
Four aspects form the perspectives: Factual level, Appeal, Relationship, Self-revelation.