Profiling - memecon

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The image that we have of individuals, groups and cultures, the so-called profile, determines our activities. Even if many people struggle with such stereotypes, you should be aware that these conscious or unconscious perceptions your interaction with people facilitate. To avoid inappropriate generalizations and for a common description it is advisable to use general descriptions.

Profile your interest groups - employees, partner, customers, and the public. The following memecon procedures are available:

Profiling always depends on the purpose, the individual perspective and the perceived behavior of the target group. For this reason, the profiles can always be adjusted, expanded or revised. Particularly interesting are external and self-image, whose differences become easier to understand and to discuss with a structured review.

Important: The profile is not the person!
 Nobody knows what someone really thinks, really means or really is. The profile is only a model that helps to improve perception and communication.

The following procedures are available:

  • Target grouping

The target grouping reduces the target-group complexity of a project. Therefor target audience dimensions are developed, which describe the target-group characteristics. In a one-day workshop, out of the two most important dimensions, the target-group portfolio is developed. Into this portfolio, target-groups are eventually integrated.


  • Stakeholder modeling

Stakeholder modeling delivers a categorization of interest groups in four areas: typology, goals, life cycle and meta programs. Aspects are derived out of it that improves the collaboration with the target-group. In a one-day workshop, you develop a common structure of your stakeholders.


  • Target-group modeling

Target-group modeling characterizes target-groups as preparation for communication measures in business enterprises, nonprofit organizations and public administration. Three models are used for description: logical levels, expectations and profile. In a one-day workshop, participants learn the structure of models and the way, how to use them.


Profiling improves with the explicit description of the target-group the accuracy of the communication and change measures.

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