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Conceptualize Landingpage - memecon

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    Conceptualize Landingpage

    Determine topic
    Trigger
    • Mission/ Assignment/ Desire
      A task is envisaged generally, explicitly or non-bindingly.
    • Brainstorming
      The topic unfolds from open, team-oriented thinking.
    • Situation/ Problem
      Current circumstances require alternative solutions.
    • Interest
      Curiosity sparks the urge to explore new topics.

    Select topic
    If different topics are found, the joint prioritization
    and choice determine the subject selection of the subsequent quest.
    Determine context
    Context
    The environment consists of:
    • Politics
      e.g. political direction, stability and ideology/ leadership style
    • Economy
      e.g. employment rates, economic growth/ shrinkage
    • Society
      e.g. diversity, education, cultural norms
    • Technology
      e.g. technological change, emerging technologies, R&D
    • Law
      e.g. laws, regulations & standards
    • Environment
      e.g. climate change, sustainability, disasters and natural events

    The image illustrates the PESTLE framework, encompassing politics, economy, society, technology, law, and environment.<br />©memephoto
    Find Questions
    W-Questions
    Open questions provide the best results: Who? What? When? Where? Why?

    Question aspects
    Possible aspects of the topic are expectations, strategies, activities, results, (missed)successes and the like - in the past, present and future.

    A good querying
    is clear, has a purpose, is tailored to a context, with defined assumptions and open regarding the results.
    Choose three top questions
    Prioritization
    In the interest of usable results, a maximum of three questions are processed. The selection can be based on the following criteria:
    • Strategic relevance, e.g. long-term goals
    • Customer needs, e.g. customer demand, satisfaction and loyalty
    • Economic benefit, e.g. increase in sales, cost reduction, ROI
    • Deadline pressure, e.g. binding dates, fuzzy intentions, flood of orders
    • Availability of resources, e.g. people, technology, material, finances
    • Innovation potential, e.g. new services, structures, attitudes
    • Synergies, e.g. improving the distribution of tasks, processes or cooperation
    • Risk management, e.g. minimizing risks, rectifying disruptions, coping with disasters
                 
    Be inspired
     
    Digging up ideas
    Our experiences create memories that are found in our deep structure with a skillful approach. Ideas are found in exchange with colleagues. The following iterative process uses a book for inspiration.
    The image shows a creative process similar to a sprint with four steps: 1) Questions; 2) Surfing; 3) Noting; 4) Continuing the search and either returning to 1 or finding sufficient ideas.<br />©memephoto
    1. Make yourself aware of the querying.
    2. Browse at random through the book and let yourself roam across the pages - the pictures, unfortunately only German headings and texts.
    3. Write down on Post-its actions, results and consequences that come to mind and check whether you already have enough ideas.
    4. Repeat steps 1-3 until you noted enough ideas.
    Summary
    Evaluation
    Within 45 minutes a long list of associations should be available, which are clustered, evaluated and limited to 7+-2 clusters.
    • Clustering
      Collect and cluster similar ideas into a topic bundle.
    • 7plusminus2
      Usually between five and nine clusters should be formed. If you have more, select the most promising 7+-2.

    The image displays the results of an evaluation using Post-its, divided into six clusters.<br />©memephoto
    Derive ToDos
    Collect ToDos
     
    For the 7+-2 cluster ToDos are now detected. A ToDo is a A ToDo is a task that subsequently will be either orchestred with subtasks or combined with others to form a large ToDo.

    The image displays the tasks assigned to each recognized cluster.<br />©memephoto
    Evaluate ToDos
    The ToDos will ensure that you
    • support the above topic,
    • take place in the above context,
    • support the defined querying and
    • provide answers to the top questions.

    If deviations have crept in, then either
    • the ToDos (A) are adjusted or
    • the framework conditions (B) (topic, context, querying or top questions) are adapted.
    Dislocated tasks prevent effective change.
    The image shows two options for adjustment: A) Adjust to-dos and B) Adjust the framework conditions.<br />©memephoto
    Organize tasks
    Procedure
    You can then implement the tasks in the form of a classic project, SCRUM development or OKR journey.
    • Classic project
      A project is a unique undertaking that is proceeded in phases that build on each other - initialization, definition, planning, controlling and closing. Despite the unpredictability of the procedure, a project is set-up in advance.
    • SCRUM development
      SCRUM follows an iterative framework that promotes self-organization and the adaptability of exec(utives/utor) during realization. The building blocks are defined roles, lean events and simple artifacts.
    • OKR-Journey
      OKR (Objectives & Key Results) is a procedure that focuses on objectives and key results. Therefor objectives are defined for the desired results, dependencies are clarified, clarified and distributed to the managers and executives who realize them.
    Choose the approach that suits best the tasks and your organization.



    Create schedule
    Timeframe
    The time frame sets the start and end of the project. The detailed time planning takes place before or during implementation - depending on which approach is chosen.
    The image illustrates an ideal project plan, featuring a general time frame, tasks, and the corresponding time frames for each task.<br />©memephoto
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