Developing ideas
Idea development is the part of meaning creation in which ideas are developed, topics are structured, and concepts are worked out. The information age has given us transparency, providing access to a wealth of ideas from around the world. These ideas flood us and are changing faster than we can process them. We experience this less as enrichment but more as a burden. Paradoxically, in practice, this leads to fewer ideas, approaches, and concepts. First, we communicate and act, then we think. Idea development slows down and structures the crucial early phases: recognition, thematization, and conception.

Meaning
creation generates consistent and viable concepts. Idea development makes ideas
visible, whose specification of problems and goals allows them to be classified
topically. On this basis, alternative concepts are then reviewed, and eventually
one concept is favored. The stable concepts created in this way form the basis
for communication. The key question is: What is it about?