Managing communication - memecon

Communication management ensures that the respective concept is tailored to the target group. In addition, it supports the publication process, resolves any problems that arise, proactively seeks discussion, and, above all, ensures acceptance by the target audience through the management of commitment and consent. Thus, the communication measures do not simply serve the purpose of publishing, but are an active instrument for reducing resistance, i.e., to build support among those involved. Communication management consists of four phases: formulation, perception, understanding, and acceptance.  

Meaning creation is used to target the broadest possible audience. At subjectively critical points, interaction approaches (e.g., personal discussion rounds) are employed to enable all participants to contribute. The key questions are: How do we reach the target group? What have they understood? How can broad support be achieved?