Modeling the business
Problem
In the
past, companies had time to elaborate on their business. With today's
start-ups, everything happens much faster. In all cases, the focus is on
delivering services that work. It lacks time for documentation, which limits its
scope to its silo, if at all. As a result, it is challenging for the company to
adapt to the floating market requirements. Problems arise due to:
- VUCAneous customer requirements,
- Unclear organization (structure, process, scaling),
- Lack of corporate mindset (understanding, commitment, trust, dedication)
Challenge
Businesses
need a collective format. It must be clarified which building blocks are
required, what content they comprise, and at what level of detail.
Solution
A business
model provides a comprehensive structure for describing a company in its
entirety. For this purpose, the necessary building blocks are identified,
developed, coordinated, and effectively communicated.
Many well-known business models originated in a garage, a basement, or a tool shed. Over time, these have grown into large companies with functioning business models. With the introduction of the "entrepreneur within the company," even internal functions require this type of communicable business model.
Use the memecon® approach when developing and improving your business model:
The business model enables the planning and improvement of existing businesses by describing the relevant aspects of a company. It consists of the service concept, revenue model, value creation, organization, partners, customers, resources, communication, and coordination.

Enterprises suggest intuitively a functioning business model. As soon as various people collaborate, apply the business model, and share tasks and responsibilities, weaknesses emerge that result from the lack of organization and communication within the business model. Different interpretations lead to redundant work, friction loss, mistakes, and poor quality, among other issues.
memecon® provides decision makers with a holistic structure for planning, communication, and realization.
The following standard services are offered:
Business model check
The check examines the availability and quality of the actual elements of the business model in business enterprises, nonprofit organizations, and public administration. Within a one-day workshop, existing business model elements are collected and evaluated. Based on the results, optimization potentials for the strategy are derived.
The check examines the availability and quality of the actual elements of the business model in business enterprises, nonprofit organizations, and public administration. Within a one-day workshop, existing business model elements are collected and evaluated. Based on the results, optimization potentials for the strategy are derived.
Short description:
- Review of the available elements of the business model.
- One-day workshop
- Aspects include the service concept, revenue model, value creation, organization, partners, customers, resources, communication, and coordination.
- Identify optimization potential for the business model.
The development (re-)creates business model elements in business enterprises, nonprofit organizations, and public administration. Depending on the current conditions of the business model and the organization's size, a workshop layout is prepared. The participants develop the strategy elements in a maximum of four days. The results are combined and presented in a clear and communicable format.
Short description:
- Development/revision of the business model.
- Customized workshop layout (up to 4 days)
- Aspects include service concept, revenue model, value creation, organization, partners, customers, resources, communication, and coordination.
- Integration and preparation for communication measures.
This approach enhances the operational effectiveness of your business model by implementing a structured framework, an interactive workshop layout tailored to your needs, and engaging presentations.