Business model
The business model is a fundamental framework for an enterprise that helps to understand, develop, communicate, and refine its business strategy and operations. As an alternative to the memecon® business model from 2008, the now-established Business Model Canvas can be used.
The memecon® business model consists of nine building blocks:
- Deliverables concept
The core of the business model consists of the business idea, value proposition, market definition, and the specific product/service offering. - Earning model
It describes how the company generates revenue, e.g., through pricing strategies, payment models, and various revenue streams. - Value creation
The value-adding processes are crucial for developing, producing, delivering, and supporting products and services. - Organization
The organization comprises its internal structure, leadership, decision-making processes, and corporate culture. - Partner
The external active participants support the company, e.g., suppliers or strategic alliances. - Customer
The company's target groups, with their specific needs, behaviors, and relationships to the company, compensate the company for the services provided. - Resources
Resources are the material, intangible, human, and financial resources required for business operations. - Communication
Communication encompasses the methods by which the company communicates and interacts with its customers and the market. - Coordination
Systems and methods for coordinating and controlling all internal and external activities enable the harmonization of all activities.
