Interest
Interest is a basic classification of aspects that capture the attention of individuals or groups. The bigger the attention, the greater the probabilities that the respective target groups deal with a topic and engage oneself. For people interested in people, it is not so interesting to pay attention to a project calendar, especially if the calendar does not contain person-oriented statements.
Focus consists of five areas: person-, object-, time-, location-, and process-oriented.
- Person-oriented
If the interest is on people, it is advantageous to place individuals or groups into the spotlight. This includes, for example, introductions, characterizations, allocations, and qualities of people, e.g., skills. In this context, visualizations (e.g., photos, diagrams, charts) are recommended, as well as short and straightforward descriptions or tables of any kind.
- Object-oriented
If the interest is object-oriented, objective, measurable things are located in the center. For example, this includes articles, products, facts, and qualities like, e.g., size, worth. In this context, detailed texts and numbers are recommended that describe the issues.
- Time-oriented
In time orientation, the interest is in all aspects of time. This includes dates, periods, and qualities like, e.g., punctuality. In this context, detailed texts and numbers should consist of points in time and periods.
- Location-oriented
If the target group thinks location-oriented, the interest is on all geographical aspects. This includes accommodations, buildings, sites, countries, regions, continents, and other geographical aspects, like, e.g., distance, time zones. In this case, detailed texts and numbers should always be related to locations.
- Process-oriented
If the interest focus is on the process, the attention follows the flow. This includes process steps, sequences, procedures, workflows, interfaces, and qualities such as process security, value adds, bifurcations, cycles, etc. The emphasis should be on process visualizations and detailed verbal descriptions, and key figures in this context.
The goals of communication can be better achieved if one aligns with the target group. In addition to the understandable language, interest provides the essential basis for getting your message across.