Target group goals
Target group goals are objectives that a target group would like to
achieve at the end of a period or a process. A target group is groups,
organizations, and also individuals. The goals are more or less concretely
defined in advance. At best, a meaningful smartifikation will be executed.
Based on the detected goals, measures are described that facilitate goal
achievement.
Goals can be found in five areas: Influence, Respect, Interaction, Interest, and Well-being.
- Influence
Influence describes whether and how the target group would like to affect its environment, e.g., by power, revenge, altruism, or independence. The core question is: How would the target group like to affect the environment?
- Respect
The section Respect describes what the target group expects of the environment, e.g., appreciation and honor. The core question is: How would you like the target group to be treated by the environment?
- Interaction
Interaction focuses on mutual and reciprocal action with the environment, the give and take in all kinds of relationships. The core question is: With whom and how would the target group like to interact?
- Interest
The area of interest is concerned with the interests of the target group, i.e., goals related to curiosity and idealism. The core question is: What is the target group interested in?
- Well-being
In the area of Well-being, it is all about the own mental state and favorable circumstances that the target group aims at, e.g., fitness, peace, order. The core question is: What expects the target group?